Seach Engine Optimisation
Google Adword Campaigns
Each web page on your site must answer these questions quickly.
Am I on the correct website?
Is this the right page to answer my search quiery?
Where am I on this website?
How do I get to the web page I need?
What else does this website offer.
If these questions are not answered within 5 seconds the client will return to google search and click on another website url link.
This is part of what website usablity means. In fact it is the most important part because if the client leaves your site they cannot see all the other good usability your website does have.
Usability starts when you are gathering your material that you wish to include on your site. From all the material a plan has to be put in place as to how this material is to be presented.
This plan is known as a navigation outline and it is the foundation of your website.
Donald W Podwin
Website Development Consultant