Seach Engine Optimisation
Google Adword Campaigns
Each website and each page must be logical to the client.
At a glance the client must feel comfortable and in control.
Navigational structure keeps you organised.
Planning it correctly allows for future development.
The client should have to use only 3 clicks to find what they need.
Keyword incorporation is easiest at this point.
The navigational structure requires careful thought because the material you present must be based on what the client thinks is important and where they conceive things should be.
This plan is known as navigation outline and it is the foundation of your website.
Donald W Podwin
Website Development Consultant