Seach Engine Optimisation
Google Adword Campaigns
Google has 80% of the Australian search market.
Use Google to find the competition in your area.
Type in search quieries that match your industry.
Study the websites to see why each is placed where it is in the results.
Find a niche market by experimenting with search terms.
Keyword your titles, url strings, page heading and text with these words.
Wait for about 3 months before analysing and adjusting the keywords which do not drive people to your site.
I cannot over emphasize the importance of finding a professional to oversee and guide you through this process. Google is going to rank your site by what it garners from it's 'spiders' investigations. Therefore the information on your site has to be relevent to the search terms people use.
This process must take place before you write your final draft!

Donald W Podwin
Website Development Consultant
Email: don@donpodwin.com