Seach Engine Optimisation
Google Adword Campaigns
"Any excess of information produces silence"
A website must establish a relationship by ordered communication.
It has to guide an individual to the result you want.
It must not only answer questions but must also create trust.
It should answer the question of why to buy your product or service?
These are the goals of a good website and they can only be implemented by intensive advanced planning.
This planning incorporates all the materials you wish to include in the site into a format which the client can follow seamlessly.
If a client cannot follow or navigate your site without confusion then all you have succeeded in doing is making them feel confused and stupid. This is not a very good way to start a business relationship!
Usability and website navigation are the starting points. Everything follows these two aspects of your website development.
Usability is developed by understanding how your client thinks - - - - - - - - Not on how "you" understand your product or service.
Website Development Consultant